New job, new opportunities. Bring it on, Leo’s!
All posts by: danandgate
Our last ad at Fold7 was this little facebook video for Audible’s ‘Alien: River of Pain’. Farewell Fold, hello Leo Burnett!
Only just made the top 10. But still… Our mums have been notified. Click here for the web article.
…for our Beer Body Ready poster. ClearChannel Outdoor award for ‘Best Use of Digital’.
Another award for the Carlsberg newsroom… ah thank you very much!
We won 2 for Fold7’s ‘Carlsberg Newsroom’ work. Chicken Dinner.
Incredibly inspiring art direction seminar with the one and only Alex Taylor. Cannot recommend it highly enough for any creative of any level. Came away with what must be one of the most prestigious awards in London too!
This photoshop battle thread based on an image from our latest BGO ad, appeared on Reddit without any prompting from brand or agency, BGO decided to reward the best ones with a £100 prize.
A brand new ident campaign we’ve written for Magners, which is also the first that Fold7 have produced for them since winning the business in Spring 2015.
Our radio ads for the 2015 ‘Easy Buy Easy Sell’ campaign
“In 2014, Gocompare.com overtook rival Comparethemarket for the first time since the introduction of the meerkats (although Baby Oleg’s arrival was the year’s best-recalled individual ad).” … And speaking of best-recalled individual ads, we made the top 10 for 2014! (Yes alright only just, but still, top 10 is top 10 dammit!)
It’s been over a year, but our work on Wreck It Ralph is still getting talked about in Empire Magazine. Read the article here.
Universal studios is not a real place. It’s like falling down the rabbit hole and through the looking glass, only to share a native american hash pipe made of marshmallow with Snoop Dogg and the president of Burundi… And everyone thinks you’re Australian. We did meet some pretty cool people though. Some big stars and some not-so-big-but-still-really-big stars. Stay tuned for the fruits of our trip.
Here’s a campaign we created for Oddschecker, a great site where you can compare the best odds from the leading UK bookies. The eagle-eyed amoung you might even spot a familiar face or two… Apart from the TV spot, we were also asked to come up with a plethora of hard-working digital display. Here are a couple of examples… Skyscraper: MPU: And this of course, affected the webpage itself:
The IPA (institute of practitioners in advertising) wants everyone to do at least 21 hours of CPD (continuous professional development). We weren’t quite sure what to do, so we improvised… Literally. For 4 weeks. At the Improv Academy in Kings Cross. Yes and it was awesome, so go do it too.
Just a few weeks after our talk about films and biscuits (mostly biscuits) at Disney HQ, Marketing Magazine have published our article on the same topic. Look mum, wi kan rite werds! Click here to read the full article
You may have noticed these… ALL OVER LONDON.
We gave a talk at Disney HQ for their annual Learning Expo featuring companies like Google, Apple and us! And apparently it went down quite well… You can read more about it here.
Our Gumtree ads are not only getting millions of hits on Youtube, they have also beaten UK records of retained viewership and are experiencing “unprecedented success!” Boom!
After some relentless pitching, Fold7 are officially the Avis cars of the advertising world… When we joined Fold7, the agency was nowhere near the top 20. Now, we’re number 2 in Campaign’s New Business Ranks! Coincidence? Probably.
Gumtree have really taken to the ads and keep telling us things like “We’re 40% up from last year”, “Gumtree offices around the world have nothing but great things to say about our ads” and “We’d like to offer you 51% of the company”. Ok that last one may not be true. Nevertheless, we were quite flattered when they did this to their London HQ.
Press and DM for this luxury holiday company. Family Holiday Brochure Luxury Ski Holidays Brochure Scott Dunn reported a 43% uplift in DM response rate since launch and 46% uplift in quoted enquiries.
Posters for Autotrader at HMDG
In 2010, Paul Shearer (CD at HMDG) gave us 4 days, a camera and a campervan to go shoot and edit a webfilm for Revelation suitcases aimed at a young, adventurous market. We’re pretty happy with the result. Even managed to get some friends into a recording studio for the soundtrack.
Have you ever written on Battersea power station? Gate has.