Carlsberg Export
3/10

We were handed a fantastic fact in the brief: 7/10 people prefer Carlsberg Export to Stella Artois. The campaign wrote itself. Well… sort of. We wrote and directed the main ad, and created the outdoor print and reactive social campaign.

Over 6 million views on YouTube, Twitter and Instagram in under 10 days.

Over 800,000 completed video views on Youtube pre-roll (80% view rate).