Mixology is an emerging space within the drinks category for Gen Zs - so how do you enter this space as an established brand like 7UP in an authentic way?
A truly global campaign
We created ‘7upgrade’, a platform to talk about how 7up can transform your mixes and elevate every drinking occasion. This truly global TVC, OOH and social campaign has got great results multiple markets, including LATAM (except for Brazil), Portugal, Egypt, Pakistan, India, Thailand, Vietnam, and more.
