Level Up Your Game
For the 2024 Olympic and Paralympic Games, Visa asked VaynerMedia to create a social-at-the-centre campaign that would capture Gen Z’s dwindling attention.
LEVEL UP YOUR GAME brought trios together to work on 6 different projects in 5 different countries, leading to incredible world-first ideas including the first video game featuring a real Paralympian, the first Olympic swimmer turned into a musical instrument and the first fencing sabre to create music with movement.
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The ‘hero film’ was a fictionalised version of what each docuseries really achieved, directed by Salomon Ligthelm.
All over social across Europe and beyond.
UK 1
SPAIN
UK
ITALY
GERMANY
POLAND
UK - DOCUSERIES 1 - ADAM PEATY, ELLIE DIXON, TIGRIS LI
UK - DOCUSERIES 2 - JONNIE PEACOCK, TALIA MAR
POLAND - DOCUSERIES - Kinga Dróżdż, Catchup, Kamil Wronski (and special guest Monika Brodka)
ITALY - DOCUSERIES - GREG PALTRINIERI, FRAFFROG, CAMILA GINESI
