Heinz
‘Always On’
As the Creative Directors on VaynerMedia’s Heinz organic social account, we had a simple yet massive challenge: to get as many people to watch Heinz content as possible without a penny in media spend. Oh and start their TikTok channel from scratch.
8 months later, with 36 millions organic impressions on all platforms, 40,000 followers on TikTok, work featured in The Daily Mail and an appearance on Breakfast telly under our belts, we think we may have risen to the challenge…
Sprayonnaise
From a throwaway comment on a celebrity podcast, to a live product within 4 weeks... This was one of those campaigns that we joined the business to create. Check out the case-study for the scoop!
Christmas Soup
It’s December 2021. The John Lewis Christmas ad hits. Heinz releases limited edition Christmas Dinner Soup. Brits up and down the country are talking about both.
So we do the only thing we could: we take the mickey. And with 1.5m views, it seemed people love it. We Are Social even featured us in The Feed. Nice.
The Drum Awards 2022 - Best Social