TikTok
‘Always On’
As the Creative Directors on VaynerMedia’s TikTok account, we’ve made some pretty wild stuff. From conceiving and co-directing Duet Roulette, a live show on TikTok starring celebs and aspiring musicians; to helping to turn a postman into a megastar; to running the entire social campaign for TikTok’s sponsorship of the Euros.
We got asked to make a TV ad. Four days later, this was on during the X Factor ad break.
Duet Roulette started with a hashtag challenge, which hundreds of TikTok creators responded to for the chance to sing or rap LIVE on a show hosted by Aitch.